News
South America luring Middle Eastern travellers
Thursday 15 May 2008
South American countries are stepping up efforts to encourage affluent Middle Eastern tourists and investors to visit its various attractions.
Although the geographical distance is considerable, tour promoters believe the introduction of non-stop flights between the UAE and Brazil is helping to bridge the gap, Gulf News reports.
Jutta Zenner, sales director of South American Tours, a company that promotes holiday packages for Argentina, Brazil, Chile, Ecuador and Peru, sees the Gulf as a promising market to tap into.
On visiting the Arabian Travel Market, the region's largest tourism event, Ms Zenner explained: "The response from tour operators was more than what I had expected. There is not only great demand but also great knowledge about South America in this region."
Jas Anand, a representative of the Cancun Convention and Visitors Bureau, was recently in Dubai to identify potential markets and increase brand awareness of South America.
Ms Anand told Gulf News that she believes distance is no longer an issue for travelers.
She explained: "I think people here have money and time, and they want to go somewhere different [than Asia and Europe]."
Brazil is crossed by both the Equator and Tropic of Capricorn and as such offers visitors an abundance of lush flora and fauna and natural environments.
Although the geographical distance is considerable, tour promoters believe the introduction of non-stop flights between the UAE and Brazil is helping to bridge the gap, Gulf News reports.
Jutta Zenner, sales director of South American Tours, a company that promotes holiday packages for Argentina, Brazil, Chile, Ecuador and Peru, sees the Gulf as a promising market to tap into.
On visiting the Arabian Travel Market, the region's largest tourism event, Ms Zenner explained: "The response from tour operators was more than what I had expected. There is not only great demand but also great knowledge about South America in this region."
Jas Anand, a representative of the Cancun Convention and Visitors Bureau, was recently in Dubai to identify potential markets and increase brand awareness of South America.
Ms Anand told Gulf News that she believes distance is no longer an issue for travelers.
She explained: "I think people here have money and time, and they want to go somewhere different [than Asia and Europe]."
Brazil is crossed by both the Equator and Tropic of Capricorn and as such offers visitors an abundance of lush flora and fauna and natural environments.
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